Review Facts / Recent Surveys

Online reviews are becoming more and more important every day. The online reviews for a company, individual product or service has a massive impact on the consumer decision-making process. Did you know that more than 90% of consumers read online reviews for local businesses? This means that looking your absolute best is extremely important, otherwise your potential customers will run to your 5-star competitors. Did you also know that 70% of consumers are willing to leave a review if asked? This means that if you’re not asking for reviews, well, you should be. Knowing these important statistics is vital to the success of your company. To make more informed decisions about your online review strategy, we’ve listed a few informative statistics and insights that might be of interest to you.

94% say an online review has convinced them to avoid a business.
90% of consumers used the internet to find a local business in the last year.
80% of consumers say the star-rating they trust the most are 4-5 star companies.
91% of consumers aged 18-34, trust online reviews as much as personal recommendations.
40% of consumers only take into account reviews written within the past 2 weeks.
84% of consumers believe that reviews older than 3 months aren't relevant.
Consumers read an average of 10 online reviews before feeling able to trust a local business.
Having a 5-star rating earns a business 39% more clicks from Google Local than having a 1-star rating.
The average Google Reviews star rating is 4.42 stars.
89% of consumers read businesses' responses to reviews.
Every 1-star increase in a Yelp rating leads to a 5-9% increase in revenue.
Review sites that matter the most are; Google, Facebook, Yelp, TripAdvisor & YellowPages.
70% of consumers that are asked to leave a review, go on to write one.

Top 5 ways to ask for a review

  • In person during the sale.
  • In an email.
  • Over the phone.
  • On a receipt.
  • In a SMS/Text Message